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The first in the “good deeds” series of television commercial for Liberty Mutual produced by advertising agency Hill Holliday. It features strangers doing good deeds for strangers, which inspires onlookers to do the same.
The song is “Half Acre,” by Hem. It’s on their 2002 album “Rabbit Songs.” More information about the band can be found at their MySpace page here: http://www.myspace.com/hem
View the second edition of the ad here:
http://www.youtube.com/watch?v=Iw97CfZtyGw
Source:
http://www.hhcc.com/?p=149
Duration : 0:1:0
This is my FAVORITE …
This is my FAVORITE commercial of all time. It makes you feel good inside and want to help others. I was sitting on here watching stupid things like people falling down, when I remembered this.
So I searched “Liberty Mutual” and this came up.
I’m glad it did.
I hope they re-run this ad!
The still refuse to …
The still refuse to repair my claim damage to code! Where is the responsibility Liberty Mutual claims to have…
It’s costing more for the 3 adjusters to come to the property then it would to fix the damage and act responsible…
Ask Liberty Mutual how they feel about “global warming”
Robert Deming
Try not to even …
Try not to even think of the ad…..just think of the song and the message….it’s beautiful ….truely
We are talking …
We are talking about the music…not the company. And this song is as close to perfect as any. Next to “In My Life” by Lennon-McCartney, this is possibly the most beautiful melody in the last 30 years.
sociologists call …
sociologists call this generalized exchange, psych and evo biologists call it indirect reciprocity
This ad makes me …
This ad makes me cry, especially when the lady pushes the guy to safety.
Brett Rickaby is …
Brett Rickaby is the actor in this commercial who puts the bear back in the baby stroller near the end. Look him up.
such a shame that …
such a shame that the best way for a great band like hem to make a real dollar comes from helping big companies lie to people. of course to be fair i don’t really know liberty mutual so maybe they’re ok, but the bottom line is always the bottom line with these kinds of companies.
ROFL
ROFL
the vidio dont’t …
the vidio dont’t respond at all
…the commercial …
…the commercial was touching and the jingle was heartwarming. i almost cried…but yeah libery mutual.
liberty mutual …
liberty mutual feeds off the lost hopes and dreams of innocent people. the type of company hitler would condone.
Responsibility? I …
Responsibility? I don’t thinks so. My dad has a law suit against Liberty Mutual and my dad got an inguinal hernia and Liberty Mutual won’t accept the surgery which means they could care less if my dad dies of the pain.
Terrific ad.
…
Terrific ad.
Terrible company.
good ad
good ad
Good Stuff Liberty …
Good Stuff Liberty Mutual -
you know I have …
you know I have seen this advertisement on TV countless times and I never remember what they are selling.. but I also never noticed that the guy who helps her at the start is the guy who was helped at the end Full circle .. nice
At least they don’t …
At least they don’t run crappy, worthless, stupid ads like geico constantly does. Oh and the postal service runs similar ads to this one all while going bankrupt.
A truly remarkable …
A truly remarkable song by Hem. I think any musician would have loved to have composed this. Special stuff in more ways than can be addressed.
It’s so magical (:
It’s so magical (:
Why don’t these …
Why don’t these insurance companies show a Jew with yamakah on selling insurance which would be the right representation instead of deceptively putting an average Joe on TV selling insurance for free loading Jewish bankers.
this shows what …
this shows what great lengths a corporation will go to try to be your friend and create the cushy lvey dovey feeling, and some people will go on and forget, but you know some will specifically go to LM for insurance. this is paid for by you and i and we are the ones who consume it. tthe band hem also contributes to the circle of cash cow and the money goes around. what a huge expense to produce this ad and to also air it. we pay for it so enjoy it. the insurance companies can have us pay for it
The best ad ever!!!
The best ad ever!!!
this commercial was …
this commercial was tight but liberty mutual has totally gone off the deep end with the responisibilty commercials. Their new ones are totally effed up and quite frankly are so weird that i wouldnt want them to be my insurance company. Oh god i hope they aren’t last thing i need is insane wackos doing my insurance.
I wonder if anyone …
I wonder if anyone has done a study to see if kindness spikes up after this commercial is broadcast.